What
do Japanese commuters and forgotten
laptops have in common
with unread books?
by Jim Trelease, © 2004,
2007, 2008
he security gates at Seattle's airport, Japanese commuters,
and that unfinished book on the dining room table all
have something in common. Something, in fact, that
grows increasingly common in American homes. Wherever
there is an abundance of aliteracy, there is an abundance
of these items.
   
At
one point or another, most adults have experienced
the frustration of trying to do something against a
rising tide of interruptions until finally we give
up. It was not the difficulty of the task but the constant
interruptions. Try to paint a landscape or write a
letter with the phone ringing every ten minutes.
Now
consider the role such interruptions play in reading. When
people tell me they don't have enough time to read, I restrain
the impulse to laugh out loud and instead ask,"How
many hours were you alive yesterday?" They think about
that for a moment and reply,
"Twenty-four."
Indeed, everyone
of every color, creed, and position gets the name number
of hours and minutes every day. It's usually not the
hours but our priorities that
determine what we have time for. Those who value the
NBA over reading will always find time to watch basketball
on TV but struggle to find time to read.
But
there is another factor that I overlooked for many years: "distractions." The
more distractions you have, the more difficult it becomes
to read for any length of time even
for those who truly enjoy reading.
Reading requires both time and concentration. I know there
is a handful of people who can read and watch TV at
the same time but they are rare enough to ignore for
the purposes of discussion. Whenever you cease to concentrate
on what you are reading, you cease to comprehend. We've
all found ourselves reaching the end of a paragraph
or page, only to find we have no idea what we just
read. We had either started to fall asleep or we started
thinking of something other than what we were reading.
Indeed, we were no longer reading but "looking" allowing
our eyes but not our mind to scan the words.
Enter
the security checkpoints at Seattle-Tacoma airport
in Washington. What do they have in common with those
unread books? Plenty. In a three-month period following
the tragedy of Sept. 11, 2001, travelers "forgot" 115 laptop
computers at the security checkpoints, compared to
only three computers in a comparable period
a year earlier.
Why
the difference? The multiple distractions facing the
traveler carrying that laptop. Beyond the harrying
delay, there is the initial ID check, then the laptop
must be removed from luggage, placed in a container
and sent through separately. Then any metal or tin
pocket materials must be sent through, along with coat
and shoes, and finally the person walks through whereupon
they may be selected for random screening in which
their entire body is scanned with a sensor-wand, their
belt buckles and foot arches checked for hidden explosives,
and then their shoes are scanned. And
what of the laptop? Easily forgotten amidst the distractions.
And it's not as though the owner doesn't think it's important.
Indeed, the laptop to the business traveler can be the
equivalent of a first-born child. The object is forgotten
because the person's concentration has been broken by distractions.
Enter the 'thumb tribe' to japanese
subways
    This
lesson in broken concentration or distractions is further
demonstrated in Japan.
For the last half century, Japan has been extolled
for its high literacy rate, it's schools declared by
numerous international studies as first rate, and its
publishing industry among the world's most successful.
Much of Japan's reading richness can be attributed
to its vast number of rail commuters. For hours each
day, the pragmatic Japanese commuter used the time
to read books, magazines, and newspapers en route to
and from work.
And
then came the "thumb tribe," as
one wag called them. Recent decades have seen a technology
wave inundate Japan and its culture a wave that
is unparalleled anywhere else in the world. Indeed,
if any place could be called a gadget nation it is
Japan. I first encountered the "thumb tribe" term
in an essay by Howard W. French, the New
York Times Tokyo bureau chief ("The
Rising Sun Sets on Japanese Publishing," The New York
Times Book Review, Dec.
10, 2000, p. 51).
  This
"tribe" is the new breed of commuter, the
descendants of those who used to read their
way to work but now play computer games, tap-tap-tap
their Palm Pilots, and dial/converse incessantly
on cell phones. As a result, French reports, the
last decade has seen Japanese book sales drop from
900 million to 700 million copies, and paperback
sales dropped from 300 million to 230 million.
It's not that the books are less interesting these
days in Japan. It's the volume of distractions.
The
lesson here for Americans is obvious. If we expect
to continue as a literate nation limited
as that might be
we will need to learn to control our distractions.
We don't have to eliminate them that's an
impossibility, barring a worldwide power failure.
Consider the number
of distractions in the modern home
that were absent
30 years ago:
-
Three
televisions sets instead of one, including one in the
child's bedroom (60 percent)
- More than 100 cable
channels
-
At least
one VCR-DVD player
-
Videos/DVD's
outnumbering books
-
The Internet
- Computer games (Nintendo, Game Boy,
etc.)
-
At least three cordless
telephones or cell phones
-
Community shopping
malls open seven days and six nights a week.
-
Health
spa membership
Not
much can be done to downsize other people's distractions,
but we certainly can curtail our own. Furthermore,
it doesn't require all that much time to read a sizable
amount of print. Back in the late 1970s I did an experiment
for one year. Dennis Kelly of USA Today duplicated
that in 1991 and came up with the same results: If
you read for 20 minutes a day, six days a week, how
much would you end up reading in one year?
3000 pages in 104 hours
or
|
4
of Dickens' longest novels or
5 Judith Krantz novels or
21 John D. MacDonald mysteries
or
|
624 picture books
|
On the
other hand, if you took the 104 hours and watched TV,
say a favorite show, and never watched repeats of that
show, that would the equal of:
So culturally
it's not the need for more time as much as the need
to discipline or structure the time we already have.
A large part of that is controlling the distractions
that fracture or dissipate our time bank. Which brings
us to the late Wilbur Schramm's "fraction of selection."
Schramm was the founder of mass communication as a science
and through research developed a fascinating theory of
why we read (or don't read) and why we choose whatever
it is we read. More on that can be found at Fraction
of Selection. It explains much of Japan's
and America's current reading woes.
What has
manga produced among Japanese readers?
WHEN the manga comic
books blossomed in the U.S., the eventual hope
was that it would take a generation that had
shown little interest in reading and ignite it.
And it did
— they became avid manga readers to the
extent that mainstream book stores devoted whole
sections to manga. But will they ever graduate
from manga into something more sophisticated?
Meanwhile, back in Japan where
it all began, a manga generation of
young adults has morphed into a strange new creature:
cellphone novelists. In 2007, among the top 10
bestselling Japanese novels, five were romance
novels originally created and read on cellphones
and structured in the simplistic language of text
messages. The year's number one bestseller was
a debut romance written for the cellphone and/or
computer and read by 25 million people before moving
to book form.
Needless to say, Japanese literati
are neither encouraged nor pleased at this latest
phase of cultural literacy. The
New York Times gave
the phenomenon page one coverage in "Thumbs
Race as Japan's Best Sellers Go Cellular" on
Jan. 20, 2008. |
|