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The Impact of Google, Yahoo
and Technology on Reading

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You don't have to burn books to destroy a culture. Just get people
to stop reading them.

— Ray Bradbury

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



For decades the debate has raged: Is technology making us smarter or dumber? The arrival of search engines like Google and Yahoo has only heightened the debate. What is the impact of instant information in an age of instant gratification? While the Luddites have long taken the dark side of this debate, there is now a growing body of evidence among the Net's most avid users that things are not "looking up" while we spend more and more time "looking up stuff" on the Web. Nicholas Carr offers his take on this and, if he's correct, it doesn't portend good things for either reading or intellectual thought. The following is condensed from his Atlantic Monthly article of July/August 2008.

What the Internet is doing to our brains

Is Google Making Us Stupid?

By Nicholas Carr
The Atlantic Monthly, pp. 56-63,
July-August 2008

or more than a decade now, I’ve been spending a lot of time online, searching and surfing and sometimes adding to the great databases of the Internet. The Web has been a godsend to me as a writer. Research that once required days in the stacks or periodical rooms of libraries can now be done in minutes. A few Google searches, some quick clicks on hyperlinks, and I’ve got the telltale fact or pithy quote I was after. Even when I’m not working, I’m as likely as not to be foraging in the Web’s info-thickets—reading and writing e-mails, scanning headlines and blog posts, watching videos and listening to podcasts, or just tripping from link to link to link. (Unlike footnotes, to which they’re sometimes likened, hyperlinks don’t merely point to related works; they propel you toward them.)

“What if I do all my reading on the web not so much because the way I read has changed, i.e. I’m just seeking convenience, but because the way I THINK has changed?”

For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. “The perfect recall of silicon memory,” Wired’s Clive Thompson has written, “can be an enormous boon to thinking.” But that boon comes at a price. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.

I’m not the only one. When I mention my troubles with reading to friends and acquaintances—literary types, most of them—many say they’re having similar experiences. The more they use the Web, the more they have to fight to stay focused on long pieces of writing. Some of the bloggers I follow have also begun mentioning the phenomenon. Scott Karp, who writes a blog about online media, recently confessed that he has stopped reading books altogether. “I was a lit major in college, and used to be [a] voracious book reader,” he wrote. “What happened?” He speculates on the answer: “What if I do all my reading on the web not so much because the way I read has changed, i.e. I’m just seeking convenience, but because the way I THINK has changed?”

Bruce Friedman, who blogs regularly about the use of computers in medicine, also has described how the Internet has altered his mental habits. “I now have almost totally lost the ability to read and absorb a longish article on the web or in print,” he wrote earlier this year. A pathologist who has long been on the faculty of the University of Michigan Medical School, Friedman elaborated on his comment in a telephone conversation with me. His thinking, he said, has taken on a “staccato” quality, reflecting the way he quickly scans short passages of text from many sources online. “I can’t read War and Peace anymore,” he admitted. “I’ve lost the ability to do that. Even a blog post of more than three or four paragraphs is too much to absorb. I skim it.”

The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interest to drive us to distraction.

necdotes alone don’t prove much. And we still await the long-term neurological and psychological experiments that will provide a definitive picture of how Internet use affects cognition. But a recently published study of online research habits, conducted by scholars from University College London, suggests that we may well be in the midst of a sea change in the way we read and think. As part of the five-year research program, the scholars examined computer logs documenting the behavior of visitors to two popular research sites, one operated by the British Library and one by a U.K. educational consortium, that provide access to journal articles, e-books, and other sources of written information. They found that people using the sites exhibited “a form of skimming activity,” hopping from one source to another and rarely returning to any source they’d already visited. They typically read no more than one or two pages of an article or book before they would “bounce” out to another site. Sometimes they’d save a long article, but there’s no evidence that they ever went back and actually read it. The authors of the study report:

It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.

Never has a communications system played so many roles in our lives—or exerted such broad influence over our thoughts—as the Internet does today. Yet, for all that’s been written about the Net, there’s been little consideration of how, exactly, it’s reprogramming us. The Net’s intellectual ethic remains obscure.

In Google’s world, the world we enter when we go online, there’s little place for the fuzziness of contemplation. Ambiguity is not an opening for insight but a bug to be fixed. The human brain is just an outdated computer that needs a faster processor and a bigger hard drive.

The idea that our minds should operate as high-speed data-processing machines is not only built into the workings of the Internet, it is the network’s reigning business model as well. The faster we surf across the Web—the more links we click and pages we view—the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to link—the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interest to drive us to distraction.

The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading, as Maryanne Wolf argues, is indistinguishable from deep thinking.

If we lose those quiet spaces, or fill them up with “content,” we will sacrifice something important not only in our selves but in our culture. In a recent essay, the playwright Richard Foreman eloquently described what’s at stake:

I come from a tradition of Western culture, in which the ideal (my ideal) was the complex, dense and “cathedral-like” structure of the highly educated and articulate personality—a man or woman who carried inside themselves a personally constructed and unique version of the entire heritage of the West. [But now] I see within us all (myself included) the replacement of complex inner density with a new kind of self—evolving under the pressure of information overload and the technology of the “instantly available.”

As we are drained of our “inner repertory of dense cultural inheritance,” Foreman concluded, “we risk turning into ‘pancake people’—spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.”

DIRECTORY: articles on the good, the bad, and the ugly of reading online.

  • In his insightful Atlantic Monthly cover story, "Is Google Making Us Stoopid?, Nicholas Carr interviews experts on the changing ways in which we now read -- online instead of offline, digital letters versus hardcopy, and finds ominous forecasts in the winds of change.
  • Motoko Rich took the online reading debate to the front page of The New York Times on Sunday, July 27, 2008, a wide-ranging article that ran for more than a full page inside, the kind of space the paper reserves for only its most important subjects. Obviously the editors thought the subject mattered greatly, especially as it affects such bottom-line subjects as future newspaper circulation figures. "Literacy Debate: Online, R U Really Reading?"
  • For coverage of PBS-Frontline's study of how the Internet is affecting teenagers in America, see The Rough-and-Tumble Online Universe Traversed by Young Cybernauts.
  • In Jim Trelease's essay, "Reading on the Internet: The news is far from doom and gloom," he describes the ways in which the Web can enhance the world of reading (books, magazines, and newspapers) in ways unheard of before the Web.
  • When researchers asked 25 seventh-graders to look at a web site devoted to a fictitious endangered species, the Pacific Northwest Tree Octopus, all but one of the 25 rated the site as "very credible" and most struggled to prove the web site was false, even after the researchers told them it was. "Researchers find kids need better online academic skills."
  • In the 6th edition of The Read-aloud Handbook, Jim Trelease examined the research on two issues: 1) Does a computer in the home translate into higher school scores? and 2) What about all the reading children do online and in PowerPoint presentations they create now for school? See LESSONS.
  • As the Internet grows, so, too, do its abuses. "I saw it on the Internet," therefore it must be true—at least that's how the axiom goes. But sometimes that's a long way from the truth, as NY Times columnist and economist Paul Krugman explains in "When Integrity Goes Missing."
  • NY Times columnist David Brooks ponders the impact of instant directions (GPS) and instant information (GOOGLE) on the human memory glands.
  • NY Times education writer Samuel Friedman considers the impact of the iPod, laptop, and instant messaging on the classroom attention span and sees a giant shadow lurking in the corner named DISTRACTION.
  • For the umpteenth time, the question has arisen: Is Reading on life-support or already dead? As technology takes away more hours, young people gravitate to online games and chat-lines, and newspaper readership at a 20-year low, what does this portend for the future? WNYC (NPR-New York) devoted one show to the subject. First in was historian David McCullough, who is sincerely worried. Listen to the McCullough interview here:


    Next up was Caleb Cain whose December 24, 2007 New Yorker article, "Twilight of the Books," took stock of a recent National Endowment for the Arts study and declared: doomsday for reading is near. Were they over the top or right on target? Listen to their arguments. In addition, Cain's New Yorker piece can be found at: www.newyorker.com/arts/critics/atlarge/2007/12/24/071224crat_atlarge_crain. Listen to the 20-minute Cain interview here:



    The "online literacy debate" continued with an interview with Elizabeth Birr Moje, professor of Literacy, Language, and Culture in Educational Studies at the University of Michigan, and Sunil Iyengar, director of Research and Analysis at the National Endowment for the Arts (NEA) (20 mins., Aug. 12, 2008, "The Great Literacy Debate," WNYC-Brian Lehrer Show). Listen below.


    For a look at one of the earliest predictions of Reading's imminent demise, read about the Scribner's essay from 1894 "The End of Books." What caused the furor way back then? Thomas Edison's invention that began the technology revolution.

  • Speaking of inventions, Amazon is now marketing a device that may revolutionize the publishing industry: the Kindle. With a screen that is unparalleled in its clarity (Amazon prefers to call it electronic-paper), it operates independent of a computer and is lighter than a paperback book (10.3 ounces). Buy a book and it's delivered wirelessly in less than one minute and stores 200 volumes. How much of a choice? More than 100,000 books available, including more than 90 of 112 current New York Times bestsellers at $10 each, along with newspapers like The New York Times, Wall Street Journal, and Washington Post. Kindle's cost: $400. Too much? What if the price drops, as it did for the iPhone and the iPods and HD TV? Listen as Tom Ashbrook of NPR's "On Point" surveys experts and callers on how this gadget will or will not affect the reading culture of America at E-READING. (Nov. 20, 2007, 45-mins) at:
          http://archives.onpointradio.org/shows/2007/11/20071120_b_main.asp.

 

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